Joules shows Little Joule children’s fashion and a new Nursery textiles range for babies.

All for summer 2012, the new Joules fashion ranges were launched yesterday with a new addition to the expanding children’s section which included Nursery accessories and bedding in cute prints and fresh colourways.

The Kids fashion ranges appropriated prints from the Joules adult back catalogue with a retro vibe and a new collaboration for the boys with rugby clubs which produced new styles of badged and contrast trim rugby tops and cool striped knee high socks.

Wellington boots had all the prints in many versions to co-ordinate with the outfits including swimwear styles which should look great on the Brit beaches and rock pools.

Picnic and home baking ranges are also expanded and notebooks for all the family have been introduced too as the lifestyle sections of the brand also increase.

Joules retro style print for summer 2012 kids fashion

Joules favourite Rugby tops for boyswear summer 2012

Love the satin ribbon tied pumps for Joules childrenswear summer 2012

Crisp and refreshing nursery products for cots, sleepbags and toys from Joules for summer 2012

Cute picnic hamper in signature print from Joules for summer 2012

Jolly print notebooks for kids and adults from Joules for summer 2012

Photos by Joules and Smudgetikka – all rights reserved

All posts copyright to Smudgetikka – permission must be asked for reproduction Nov 2009 – 2011