Joules shows Little Joule children’s fashion and a new Nursery textiles range for babies.
November 3, 2011
All for summer 2012, the new Joules fashion ranges were launched yesterday with a new addition to the expanding children’s section which included Nursery accessories and bedding in cute prints and fresh colourways.
The Kids fashion ranges appropriated prints from the Joules adult back catalogue with a retro vibe and a new collaboration for the boys with rugby clubs which produced new styles of badged and contrast trim rugby tops and cool striped knee high socks.
Wellington boots had all the prints in many versions to co-ordinate with the outfits including swimwear styles which should look great on the Brit beaches and rock pools.
Picnic and home baking ranges are also expanded and notebooks for all the family have been introduced too as the lifestyle sections of the brand also increase.
Joules retro style print for summer 2012 kids fashion
Joules favourite Rugby tops for boyswear summer 2012
Love the satin ribbon tied pumps for Joules childrenswear summer 2012
Crisp and refreshing nursery products for cots, sleepbags and toys from Joules for summer 2012
Cute picnic hamper in signature print from Joules for summer 2012
Jolly print notebooks for kids and adults from Joules for summer 2012
Photos by Joules and Smudgetikka – all rights reserved
All posts copyright to Smudgetikka – permission must be asked for reproduction Nov 2009 – 2011
Little Joule, woodlands and the farm inspire Joules for their kids autumn collections
April 21, 2011
Children’s fashion from Joules reflects the current craze for all things woodland and countryside. Colours are the autumnal berry classics, fir green and mustard with sludgy pinks for girls and the classics, navy, burgundy and bottle for boys with brighter accents on unexpected colour mixes for 3 button cotton tops.
New in the range developed with Boots are baking goods, tins for baking bread or muffins, cookie cutter leaping rabbits, printed egg cups and thermos flasks to bring the outdoors inside.
Little Joule farm and river prints for winter 2011
Berry coloured knit with Puffin print T and little puffin hobby horse friend from Little Joule
Applique T-shirt by Little Joule for winter 2011
Little Joule boys Native American print T-shirt for autumn 2011
Woodland print and cat pumps for girls by Little Joule
Intarsia Bulldog sweater for girls and classic country quilted jacket for boys at Little Joule
Autumn shades and new spotty cat handbag from Little Joule for winter 2011
Joules new baking kits and home goodies available at Boots in autumn
Model photos from Joules, still life photos by Smudgetikka – all rights reserved
Joules fashion for children this autumn, Little Joule now with baby and toddler kids too
July 29, 2010
The new season styles for the autumn are beginning to trickle through to some of the big online retailers now, look out for some of these items from Joules who have focused on a healthy eating campaign for the winter season
New for them are baby and toddles styles so it will be interesting to see how well these do. Given that the clothes are rough and tumble basics with added details and colour using prints or pattern stitching and will wash really easily I am sure that the baby styles when muck is at its height will sell really well.
Look out for the accessories too, highlights this year are the tweed caps for boys, cute wellies and the donkey bag.
Cute Donkey bag by Joules for winter 2010
Eat your greens styled shoes by Joules
Fun wellie boots for kids from Joules
Boy's fashion from Little Joule
Girls fashion from Joules for winter 2010
All photos by Joules – all rights reserved
Tiny florals, 50″/60’s abstracts and bold Scandinavian graphics are the key prints at Bubble London for next summer. Shapes are fitted to the body, often with flared skirts. Cap sleeves or ruffled shoulders are popular as are all in one playsuits in tiny Liberty style floral prints. Volume is often added with drawstrings or traditional smocking on yoke tops.
Top labels for prints are I Love Gorgeous, Christina Rohde, Their Nibs, Mini a Ture, Troizenfants and Torres.
I love Gorgeous florals
Christina Rohde florals
60's print by Mini a Ture
Dip dye and prints by Mini a Ture
Retro print by Little Joule
Nicely framed display by Fluke
Ditsy florals from No Added Sugar
Bold 50's print by Trelise Cooper
Fancy florals from Spanish brand Torres
All photos by Smudgetikka – all rights reserved
Last week Joules reveled their new winter ranges in London’s Soho district.
The children’s Little Joule range was based on the healthy living refrain of Eat Your Greens with a wonderful green food display table and old style kitchen dressers styled with green objects and accessories from the range.
Tom Joules explained their new idea to persuade young children to eat vegetables ” We have a range of Top Trumps style cards in a pack that makes learning about vegetables fun”
Also new is Baby Joule in bold prints and bright colours reflecting the design of the children’s range. My favorite piece though has to be the boys tweedy country jacket with a patchwork tweed flat cap to match.
Winter 2010 womenswear by Joules with a vintage vibe
Tweed rules for winter 2010 at Little Joule
Floral brights for girls, rough and tumble clothes for boys
Eat your greens table of goodies
Joules vegetable Trump Cards
All photos Smudgetikka – all rights reserved
Bubble London for winter 2010 previews boy’s fashion
February 4, 2010
Boy’s fashion is never as widely represented as girls as there is less leeway for styling. Quite a lot of brands run two ranges that were shown at Bubble such as Mini a Ture, Joules, Mexx and No Added Sugar but it is much more likely you will find a dedicated girls brand than one for boys.
Boyswear tends to swing between the supersmart event dressing with tailored jackets, shirts and fine knit slipovers or casual streetwear with printed T-shirts, leather or padded jackets and jeans with special finishes. More interesting are the quirky vintage influenced labels who have 50’s style prints and retro tweed or knitted jackets.
Below is a selection shown for next winter at Bubble London;
No Added Sugar boy's tweed blazer
Mini a Ture boys baggy combats and layered girls outfit
Little Duckling boys knit jacket retro styling
Jake and Maya boys velvet blazer
Little Joule boys tweed hacking jacket
Love from Australia silver shearling boot for rocker boys
Dandy Star boys retro T-Shirts
Top Nui Organics, this pic Vintage chairs for kids at the entrance of Bubble London from Molly Meg
All photos by Smudgetikka – all rights reserved
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