Big designer label launches in kids fashion for 2011, will we see as many in 2012?

December 19, 2011

2011 saw a big hello to designer children’s wear launches from huge branded names such as Gucci, Fendi, Stella McCartney, Lanvin, and Marni.

I am now looking forward to seeing launches in 2012 from Versace, Diane Von Furstenberg for GapKids and Oscar De La Renta to hit the stores in spring. The Oscar collection is overseen by Catherine Monteiro de Barros, the founder and designer of Lisbon-based luxury children’s brand Papo d’Anjo which recently closed. And even as I posted news has come in that Roger Vivier is planning a kids line of shoes to hit stores in Mid March, called Jeune Fille with proceeds to go to charities.

Plus an expanded Marni line from the new licensee Spazio Sei who also produce Miss Blumarine will be shown at Pitti Bimbo in January for winter 2012.  Rumours are also flying around about Chanel but nothing concrete there yet, so who else is left?

It seems that any designer big brand now wants a children’s fashion range and at a time when finances are stretched to say the least for most of the western world it can only mean that they see expansion into India and the Far East as the next big market for kids designer fashion. Russia and the Arab states are also expanding markets with more buyers from stores there seen in Italy.

Many companies are talking about South Korea with its current baby boom as fertile territory and it will be interesting to see where the buyers are coming from at the round of trade shows about to start in January in Europe kicking off with Kleine Fabriek on 15th and 16th of January.

Here is a selection of what the big boys in kidswear have lined up for next spring.

Gucci shows sport luxe for spring 2012 children's fashion with short leather jackets and faded denim

Gucci shows sport luxe for spring 2012 children's fashion with short leather jackets and faded denim

Versace sticks to its adult signature style with glitter and shine details and t-shirts for Kids fashion summer 2012

Versace sticks to its adult signature style with glitter and shine details for Kids fashion summer 2012

Fendi uses its classic logo for prints, logo-ed bucket bags and on shoes and scarves for kidswear summer 2012

Fendi uses its classic logo for printed textiles and logo-ed bucket bags for kidswear summer 2012

Lanvin childrenswear with giant beaded necklace, perfect party dress style for summer 2012

Lanvin childrenswear with giant beaded necklace, perfect party dress style for summer 2012

Stella McCartney went western for summer 2012 childrenswear with fringed denim shirts and tooled cowboy boots as well as the printed T-s seen here.

Stella McCartney went western for summer 2012 childrenswear with fringed denim shirts and tooled cowboy boots as well as the printed t-shirt seen here.

 

And the Pop up shop for the Petite Lanvin launch in New York in December

Petite Lanvin launch Dec 2011 New York

Petite Lanvin launch Dec 2011 New York Pop up Shop, source WWD

All photos by Smudgetikka except Lanvin store source – WWD -all rights reserved

All posts copyright to Smudgetikka – permission must be asked for reproduction Nov 2009 – 2012

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