My London Girl  will be launching with a store in Westfield later this year in time for the Christmas season hoping to catch girls aged 3-12 in time for the party season with a fashion range made for both owner and doll designed by David Charles.

Well known as a designer of girls party dresses stocked in upmarket boutiques and Harrods for many years now and an exhibitor at the Pitti Bimbo fashion fair in Florence, David Charles is a well established name but this must have been his most unusual task of all.

Inspired by a US concept doll store where the Mini Me dolls are attached to a full on lifestyle branding but with a more fun and relaxed attitude for the UK, the range is produced by child educator Kathryn Fleetwood-Neagle and her husband Paul Neagle.

The 42cm dolls are available in seven different skin tones and with 25 outfits and there are fourteen baby dolls too, prices will start from £40 for the baby dolls, £79 for the 49cm dolls and outfits from £20 for dolls and from £35 for the girls themselves with a whole range of additional accessories. I will post an online link when it becomes available.

My London Doll, initial range for launch later this year in Westfield.

My London Girl, initial range for launch later this year in Westfield.

My London Doll girls outfit available from the store at Westfield for Xmas 2011

My London Girl, girls outfit available from the store at Westfield for Xmas 2011

My London Girl doll in matching outfit from late 2011 in Westfield

My London Girl doll in matching outfit to child's from late 2011 in Westfield

All photos by Smudgetikka – all rights reserved

All posts copyright to Smudgetikka – permission must be asked for reproduction Nov 2009-2011